Guides · Comparisons
Kyrra vs a real estate CRM (Zoho, Sell.Do, LeadSquared, TeleCRM)
A real estate CRM like Zoho CRM, Sell.Do, LeadSquared or TeleCRM is a place to keep leads and deals, and it works when agents type into it. Kyrra is an AI assistant agents talk to on chat and voice notes; it keeps the record from what they say, follows up and tells the owner what’s stuck. If your CRM is kept up to date, keep it. If it isn’t, Kyrra can work alongside it and keep it moving.
What is each one for?
- Zoho CRM is a general sales CRM used across many industries, with leads, deals, pipelines and reports. It is part of Zoho’s wider set of business apps.
- Sell.Do is a CRM built for real estate developers and brokers in India, for leads, site visits, bookings and sales teams.
- LeadSquared is a sales and marketing CRM used by real estate and other businesses in India, for capturing leads, routing them and tracking the sales team.
- TeleCRM is a calling-focused CRM for Indian sales teams, with call tracking and follow-ups from the phone.
- Kyrra is an AI assistant set up around how your brokerage works. Agents send messages and voice notes in their own language; Kyrra turns them into the record of buyers, properties and deals, and follows up.
How do they compare?
| A real estate CRM | Kyrra | |
|---|---|---|
| How updates get in | Agents type them into screens or forms | Agents send a voice note or message |
| Language | Mostly English screens | Each agent’s own language |
| Setup | Configure the CRM, train the team | We learn how your brokerage works and shape Kyrra around it |
| Follow-ups | Reminders the agent has to set and check | Kyrra reminds the right agent, and phones a buyer when an agent asks |
| Owner’s view | Dashboards and reports to open | Ask “which deals are stuck?” on chat, or get a daily summary |
| Existing tools | Usually replaces the sheet or older CRM | Works alongside the CRM or sheet you already use |
Where does a CRM leave a gap?
A CRM only knows what someone typed into it. In most brokerages, the most useful information never gets typed: what the buyer said at the viewing, why the offer stalled, which buyer the agent promised to call on Thursday. It stays in voice notes, call logs and the agent’s memory, and leaves with the agent.
Kyrra closes that gap because agents don’t have to change how they work. They talk; Kyrra keeps the record. See Kyrra for a real estate brokerage for the full picture.
When is a CRM alone the better pick?
- Your agents already update the CRM every day, and it is accurate.
- You mainly need marketing campaigns, ad lead capture or call-centre style dialling.
- The owner is happy reading dashboards and reports.
When does Kyrra help?
- Leads and viewing feedback stay in agents’ heads and phones.
- The owner calls agents for updates instead of trusting the CRM.
- Agents work in Hindi, Marathi or another language and won’t type in English.
- You already pay for a CRM nobody keeps up to date.
Can we use both?
Yes. Kyrra works alongside the software you already use, and we connect it during setup. The CRM stays where it is; Kyrra keeps the daily work moving from your agents’ chat and voice notes. More in does Kyrra work with my existing software?
To see Kyrra on your own brokerage’s workflow, book a 30-minute call.
Questions owners ask
Is Kyrra a real estate CRM?
Not in the usual sense. A CRM is software your agents type leads and updates into. Kyrra is an AI assistant your agents talk to on chat and voice notes; it keeps the record of buyers, properties and deals from what they say, follows up and tells the owner what’s stuck. It is set up around how your brokerage works.
Should a brokerage use Kyrra or a CRM like Zoho, Sell.Do, LeadSquared or TeleCRM?
If your agents already keep the CRM up to date, a CRM may be all you need. If leads and viewing feedback stay in agents’ heads and phones because nobody types them in, Kyrra fills that gap. Many brokerages can use both: the CRM stays, and Kyrra keeps it moving from agents’ voice notes.
Can Kyrra work alongside the CRM we already use?
Yes. Kyrra works with the software a business already uses, and we connect it during setup. Your CRM stays; your agents stop having to type into it.
My agents don’t update our CRM. Will they use Kyrra?
That is the gap Kyrra is for. Agents send a voice note or a message after a call or a viewing, in their own language, the same way they already message each other. There are no forms and no training sessions.
How much does Kyrra cost compared to a CRM?
Kyrra’s price depends on your setup and is given on a 30-minute call at https://cal.com/mantrakp/30min. CRM prices vary by plan and number of users; check each vendor’s current pricing.